Craft Beef Jerky: The Healthy Snacking Choice Reshaping Consumer Behavior
By Breck Hapner
In recent years, craft beef jerky has emerged as the quintessential lifestyle choice for the health-conscious, on-the-go consumer.
As many Americans seek wholesome, convenient options for their nutrition needs, this gourmet snack has seen a surge in popularity. This burgeoning interest is largely attributable to a broader shift in consumer habits, moving from traditional, unhealthy snacks towards ones that offer substance and variety.
Snacks with Substance Over Traditional Snacks: A Closer Look
The dietary landscape has evolved substantially over the years, mirroring society’s greater awareness of the vital role nutrition plays in overall health and well-being. A comprehensive report by the American Journal of Preventive Medicine (2021) found that 61 percent of American adults now make health-conscious food choices, a figure significantly higher than the 40 percent recorded just a decade ago (Centers for Disease Control and Prevention, 2010).
This shift in eating habits extends beyond main meals to include snack selections, with consumers actively seeking healthier alternatives. In this landscape, craft beef jerky has emerged as a preferred choice, outpacing traditional options like chips and other starch or sugar-heavy snacks. According to data from the Snack Food Association, sales of craft beef jerky have increased by an impressive 23 percent in the last two years, in stark contrast to the mere 3 percent growth in conventional snack sales.
One of the reasons behind this surge in popularity is the superior nutritional profile of craft jerky. Craft beef jerky is high in protein, providing an average of 9.4 grams per 1-ounce serving, according to the USDA National Nutrient Database. In contrast, an ounce of potato chips provides just 2.2 grams of protein. Additionally, craft jerky is low in fat and carbohydrates. A report from the Harvard Medical School reveals that most craft jerkies contain less than 3 grams of carbohydrates and under 2 grams of fat per serving.
Moreover, craft beef jerky is generally free from artificial preservatives and additives, a crucial factor for the 58 percent of consumers who express concern about artificial ingredients in their food (Food Insight). This attribute allows craft jerky to cater to a variety of dietary needs and preferences, from gluten-free to ketogenic diets.
In contrast, traditional snack options typically offer little nutritional value. A study by the National Center for Biotechnology Information found that popular snacks, such as potato chips and candy bars, are high in sodium and sugar and lack essential nutrients, leading to short-lived satiety and potential long-term health risks.
Therefore, not only does craft beef jerky offer a tasty, savory alternative to mundane snack options, it also aligns seamlessly with the growing trend of mindful, health-supportive eating. It allows consumers to satiate their hunger without sabotaging their health and wellness goals, a feature that is sure to solidify its standing as the go-to snack for the health-conscious public.
The Online Advantage: Expanding the Craft Jerky Horizon
The digital revolution has transformed the way consumers shop for their favorite goods, extending to the realm of food and beverage. This evolution has distinct advantages, particularly for niche markets like craft beef jerky. According to a Nielsen report, while the average traditional store only carries approximately 12 different varieties of beef jerky, online stores significantly surpass this figure.
Online craft jerky stores such as DoubleG Craft Jerky showcase an inventory of multiple flavors from a single brand. This expanded choice caters to an array of taste profiles, offering varieties that range from sweet and tangy to hot and spicy. You can even find exotic flavors like ghost pepper, cherry maple, or Korean barbecue that may be difficult to source in conventional stores.
In a study by the Pew Research Center, it was found that nearly 80 percent of Americans now shop online, with 15 percent doing so on a weekly basis. Consumers cite convenience and variety as the top reasons for their online shopping habits. Indeed, the convenience of having their preferred snack delivered right to their doorstep, avoiding the inconvenience of limited inventory in physical stores, is an enticing proposition for many.
Furthermore, online retailers often have the edge when it comes to inventory management. The Nielsen report also noted that out-of-stock rates for popular items tend to be lower in online stores compared to physical ones. This means that online shoppers are less likely to face disappointment when looking for their favorite craft jerky flavors.
Digital platforms also offer an added advantage of providing detailed product information. In a survey by Label Insight, 98 percent of consumers stated that they want to know everything that goes into their food. Online shopping enables consumers to easily access nutritional facts, ingredient lists, and brand stories, supporting informed decision-making.
The digital marketplace has broadened the horizons for craft jerky enthusiasts, offering unmatched variety, convenience, and information access. As the online shopping trend continues to grow, it is likely to drive even more innovation and variety in the craft jerky market, making it a win-win situation for both producers and consumers.
Promoting a New Social and Altruistic Consciousness: The Craft Jerky Movement
Beyond the tangible benefits of flavor and nutrition, supporting craft jerky contributes to a larger narrative of social responsibility and altruistic consciousness. The craft jerky movement is tied intrinsically to principles of local sourcing, sustainable farming, and ethical production.
DoubleG Craft Jerky sources their meat from local, sustainable farms, demonstrating a clear commitment to humane farming practices and environmental stewardship. These farms employ regenerative agricultural practices, which help to enrich soils, enhance biodiversity, and reduce the carbon footprint of meat production.
A report from the Food and Agriculture Organization of the United Nations suggests that sustainably managed pastures and grasslands can sequester significant amounts of carbon, playing a critical role in mitigating climate change. By supporting craft jerky producers who source their meat from such farms, consumers directly contribute to these environmental benefits.
Moreover, a survey by Statista found that 57 percent of respondents prefer to buy products that support local businesses and are environmentally conscious. Another study by Cone Communications revealed that 88 percent of consumers are more loyal to companies that support social or environmental issues, and 87 percent would purchase a product because a company advocated for an issue they cared about.
Craft jerky, with its strong ties to local economies and sustainable practices, perfectly fits this mold. By purchasing craft jerky, consumers not only get to enjoy a tasty, nutritious snack, they also contribute to their local economy, promote ethical farming, and make a positive impact on the environment.
Additionally, many craft jerky companies support charitable causes. For example, DoubleG Craft Jerky promotes and sustains a charity to enhance the lives of children of all ages and backgrounds with opportunities, resources and mentoring in both sport and life. Thus, supporting craft jerky aligns with an increasing consumer desire to make purchasing decisions that reflect their personal values and beliefs.
The craft jerky movement is not just a culinary trend—it’s a vehicle for social and environmental change. The surge in popularity of craft jerky is a testament to a new dimension of consumer consciousness, where purchases extend beyond self-interest and into the realm of societal good. As more consumers embrace this trend, the positive impacts on local economies, animal welfare, and the environment will only continue to grow.
Craft Beef Jerky Dominates the Snack Market
The rise of craft beef jerky can be attributed to a combination of factors: the desire for healthier snack options, the convenience and variety offered by online purchasing, and the increasing preference for socially conscious products. With the health and wellbeing movement gaining momentum and the boom in online food sales expected to continue, the future of craft jerky looks promising.
As more consumers discover the benefits of this snack, its popularity is poised to soar even higher. Craft beef jerky is more than a snack; it’s a testament to a new era of conscientious eating and shopping habits, where quality, health, and social impact intertwine. This is the real power of craft jerky – it not only fills our stomachs but also feeds our souls and, by extension, contributes to the health of our planet.
Ready to purchase some DoubleG Craft Jerky? Check out our website for more information, and to order now!